THE
CHALLENGE
For Black History Month, Logitech connected with Will to create a stunning digital image celebrating Black Excellence for their website and social media content pages, drawing more awareness to their committment to DEI.
THE RESEARCH
41%
100%
40%
Almost 41% of respondents said infographics and illustrations are the most effective for achieving their goals. 100% of people believe that visual content is important for marketing strategies. 40% of people respond better to visual information than text-only.
THE
IDEA
As Will began creating this illustration, he thought about examples of Black Excellence in his own life, and about how to portray and truly glorify celebrating black culture and influence in media. As such, his first thought was to honor his wife by using her as his muse. As a project commissioned by Logitech, it was also a gift for his wife.
Will took inspiration from one of his wife's favorite artists, Beyonce, and created a headdress/crown, referencing an iconic crown she wore in homage to Oshun, African goddess of love, furtility, and abundance. There are also flowers both native to Africa, and those his wife love.
THE SOLUTION
